The Body Shop project was created as part of the D&AD New Blood Awards 2014. The creative challenge was to create a new visual language for their product advertising. The judges asked for four posters advertising their products with more than just product images. It was advised to explore other channels and consider technology that could bring newness to their campaigns.
The chosen design outcome explores the use of raw, handmade materials to reflect the companies pioneering ethical spirit. The product posters link to device information and conversation in order to engage consumers with the product.